Regione Piemonte Booth

Institutional Exhibition Booth

Regione Piemonte

Giugiaro Architettura designed the Institutional Stand of the Piedmont Region, used for tourism promotion in international events. 

The first event in which the new concept was used was the ITB (Internationale Tourismus Börse) in Berlin in 2013, followed by the BIT (Borsa Internazionale del Turismo) in Milan in 2014.

The project was developed with the idea in mind of using pure shapes and the institutional colors of the region. 

It is characterized by a strong iconographic character, thanks to the presentation of contents through stylized graphics and multimedia video, instead of the more traditional printed photographs.